Marketing is often the bane of a writer's existence, yet
somehow we must get the word out about our services.
Ray Simon, who has been an editor for McGraw-Hill and currently
does technical writing most of the time, has created a look at
marketing that is fun enough and irreverent enough to reassure any
In a parody of a typical dictionary definition, Simon defines
Mischief Marketing, in part as:
a type of marketing that uses highly unorthodox, often
humorous, and sometimes barely legal strategies for reaching
precisely targeted prospects.
He claims, and demonstrates that such luminaries as Mae West,
Hunter S. Thompson and even Oprah Winfrey use and have used
mischief marketing to good effect.
Could we be in better company?
Although I suppose you could sit down and read this book front
to back, I find it much more valuable to simply open the book
where it may and see what it has to offer.
Right now I'm puzzling over marketing my ebooks. Right here, on
page 124, is a quote from Louis Pasteur that I find comforting:
Let me tell you the secret that has led me to my goal. My
strength lies solely in my tenacity.
I know that about my writing; it's good to be reminded it's
also true of marketing.
Of course, he's got sections on Mission and financing
marketing, with and without money, and other totally practical
chapters. But all of them are filled with not only great ideas,
but wonderful humor.
The whole thing makes marketing doable and, maybe, even fun.
Mischief Marketing Now!