|I'm a huge fan of Peter Bowerman even though I
don't do much corporate or commercial writing. If I were just
starting out, I'd memorize this, his second book on the subject.
(And you don't have to buy the first because he's summarized it in
He faces the fact that, as freelancers, we have to
sell ourselves without fear, but with real understanding of the
reluctance many of us have to market ourselves. He even strongly
suggests cold calling! But he makes it palatable, or as close to
palatable as possible.
There's all sorts of reassurance, including the fact that
you're dealing business-to-business, hence out of the
telemarketing category we all hate. He points out that businesses
expect and even welcome such marketing efforts, and he's right.
And if you simply can't bring yourself to cold call, he has a
ton of other ideas about how you can get your name and your skills
out there so people can buy from you.
He also addresses how to actually do commercial writing well,
plus add all the details of actually setting up your freelance
writing business and making it work well.
Although aimed at commercial writing, this book is a must have
for anyone with any sort of writing business - hence a full five
cups of coffee to Peter.
You can get the flavor of his writing from the article he did
for me -
Write For Food
(& Good Money, Nice Vacations, Flexible Lifestyle, and
and you can visit his info packed
website - The Well Fed Writer.
Back for Seconds now!